Division

Paris based directing trio The Holograms follow up their collaboration with MTV by designing a set of five 80’s retrofuturistic idents for MTV CLASSIC. These idents are part of the MTV’s global rebrand by Universal Everything, cementing the channel’s reputation as a powerhouse of youth-oriented programming and creative output. The aim is to continue and enhance the innovative spirit of MTV’s 27 year legacy, and to establish a coherent brand language across 160 different countries spanning 31 languages including Japanese, Russian and Chinese. An ongoing series of unique idents have risen from the new manifesto. Post production’s been done at Mathematic Studio in Paris, where the boys have their offices. Division produced all music and sound design with Panarama.